What is identity? According to Fearon (1999) an “identity” refer to two definitions that can complete each other as follow:
- A social category, deﬁned by membership rules and (alleged) characteristic attributes or expected behaviors.
- Socially distinguishing features that a person takes a special pride in or views as unchangeable but socially consequential.
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We’ve found many definitions of customer loyalty over the Internet. Blog articles, scholarly journal, and marketing tutorial websites, many of those, are discussing and defining the customer loyalty. Yet the accurate definition of customer loyalty is still in debate.
Here, we will promote the closest to the most accurate definition of customer loyalty. Our judgement based on readings and all references available in the Internet.
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