MMP Review: Branch.io – Part 1

Integrating Mobile Measurement Partner (MMP) or Mobile Attribution Partner (MAP) SDK requires a lot of efforts. You must to decide which is the best one to use.

The most popular MMPs in the market are AppsFlyer, Adjust, Apsalar, Kochava, and Branch.io. Unfortunately, the review of MMP I mentioned is scarce. Especially the new one, Branch.io.

Branch.io, as a new contender in Mobile Measurement Partner (MMP) business, offers quite interesting monthly pricing, $59 per feature for up to 50.000 monthly active users (MAU). So, I think it is interesting to create a review about it.

Continue reading MMP Review: Branch.io – Part 1

App Install Fraud Prevention Without Tools

The impact of app install fraud is extremely big. AppsFlyer, Adjust, Tune, and other Mobile Measurement Partners (MMP) have their own suite to prevent that from happening or if it is happened it can be countermeasured. However, subscribing the service will typically cost you a lot.

Continue reading App Install Fraud Prevention Without Tools