Hitwise of Connexity published a data fact about online searches by industry particularly for mobile device. We think, the data is very important to formulate more robust strategy for CPC advertising publishers.
By using the data, publishers can determine which niche or category they should join when planning to expand their website portfolio. The graphic below shows the share of mobile device domination in 11 industries.
Continue reading The Most Profitable Industry For CPC Advertising Publishers
Criteo, Jampp, RTBHouse, Google Ads Remarketing, SDK based remarketing, and Facebook Ads remarketing are prominent examples of many retargeting service providers out there. You might be already using one of it or all of them.
Services like Criteo, Jampp, and RTBHouse are using cost per click (CPC) cost model which is cost a lot. Prior to costly marketing spending in the next future, you want to know exactly how those money suckers can be optimized.
Continue reading How To Optimize CPC Retargeting Campaign?